Jen Dowding
/ Meet our franchisees , Basking Babies / 3 Minute Read
I don’t think mum guilt ever really leaves you. It just… changes shape.
Am I doing enough?
/ Meet our franchisees , Basking Babies / 1 Minute Read
We’ve been selected as one of the top three franchises at the Encouraging Women into Franchising Awards! When we heard that our founder Carla was just one of three finalists in the Woman Franchisor of the Year category at the 2026 Encouraging Women i ...
Encouraging women into franchising awards finalists announced
/ Guest post , Parenting / 1 Minute Read
This blog was sponsored by Kinder by Nature as part of our Virtual Goody Bag. What is nappy rash? Nappy rash is a common skin irritation that can develop when a baby’s skin is exposed to moisture and friction from wearing a nappy. Contact with urine ...
Nappy rash: commonly asked questions
/ Meet our franchisees , Parenting / 4 Minute Read
This blog was sponsored by Your Family Nutritionist as part of our Virtual Goody Bag. Starting solids and allergy concerns For many parents, introducing solid foods is an exciting milestone, but it can also bring worries about food allergies. News st ...
Food allergies and food intolerances during weaning
/ Meet our franchisees , Parenting / 2 Minute Read
It feels like spring might finally be making an appearance. The weather is starting to warm up, days are getting lighter and there are daffodils everywhere! This month we’re celebrating community, seasonal shifts, and gentle ways to support you and y ...
Hello spring!
/ Meet our franchisees , Parenting / 2 Minute Read
Joining the Basking Babies franchise is about more than the classes you teach. It’s about connecting with families and supporting one another as part of a wider community. One way we engage beyond our local community is through large-scale consumer e ...
Connection beyond classes
/ Meet our franchisees , Parenting / 2 Minute Read
We often associate collaboration with business. But in baby classes across St Albans, it takes on a far more human form. Mums are collaborating. They are sharing advice, passing on reassurance, offering a knowing look across the room, and sometimes p ...
Stronger together
/ Meet our franchisees , Parenting / 2 Minute Read
Working with families and young children, you quickly learn parents aren’t just customers. They are people navigating one of the most emotional, vulnerable and transformative periods of their lives, sometimes beginning even before pregnancy. Carla Da ...
From the very beginning: how customer loyalty means everything at ...
/ Meet our franchisees , Parenting / 2 Minute Read
Back in May 2018, I was diagnosed with Type 1 Diabetes, age 36. Up until then I’d been healthy. I got married a few months before and my husband and I were trying for our first baby, but once diagnosed we had to stop until it was safe. Getting pregna ...
Life, love, and blood sugar levels: An honest take as a mum livin ...
/ Meet our franchisees , Parenting / 2 Minute Read
As we reflect on another busy and rewarding year at Basking Babies, one thing feels clearer than ever: it truly takes a village. On Saturday 22nd November, our incredible family of franchisees came together for our annual conference, a day dedicated ...
It takes a village
