We’ve been selected as one of the top three franchises at the Encouraging Women into Franchising Awards!
When we heard that our founder Carla was just one of three finalists in the Woman Franchisor of the Year category at the 2026 Encouraging Women into Franchising (EWiF) Awards, it felt like something more than a milestone. It felt like a reflection of everything our community has grown to be.
At Basking Babies, everything has always started with people. From the parents who walk through our doors to the women behind the scenes, building something meaningful not just for others, but for themselves too.
EWiF was created to champion women building businesses in franchising, celebrating not just success, but the determination and care behind it.
That mission has always sat closely with what we believe at Basking Babies. From the very beginning, the focus hasn't been purely on classes, it has been about creating spaces where parents feel safe, supported and understood. And just as importantly, creating opportunities for women to build flexible, fulfilling businesses within a network that genuinely cares.
For Carla, franchising was never about numbers alone. It was about people; she’s built a network rooted in openness, trust and shared growth. A space where franchisees can grow in confidence, develop their own strengths and shape a business that works around their lives.
Reflecting on the nomination, Carla shared just how much it meant, “I was absolutely thrilled to be shortlisted for Franchisor of the Year. To be recognised alongside such incredible women leading their own franchise brands felt really special. It meant so much to see the journey of Basking Babies acknowledged in this way - especially because it reflected the strength, care and commitment of our entire network.”
Carla was shortlisted alongside two other leading women in franchising, Caroline Gowing from Pink Spaghetti PA Services and Claire O’Connor from babyballet.
And while awards are a lovely moment to pause and reflect, the real value has always been in the everyday connections. As Basking Babies continues to grow, that original purpose remains unchanged. To help women feel less alone and to create spaces where they can breathe, connect and build their confidence. Because in the end, this has never just been about one person or one recognition, it’s about the communities we create for ourselves and others.