Joining the Basking Babies franchise is about more than the classes you teach. It’s about connecting with families and supporting one another as part of a wider community.
One way we engage beyond our local community is through large-scale consumer events, such as The Baby Show. This type of event allows us to have conversations with prospective customers, and as we prepare to attend The Baby Show at ExCel London, we’re taking a look at why events like this can offer such valuable insight for our franchisees.
Parents’ needs and expectations for their children evolve constantly, especially during pregnancy and the early years. At Basking Babies, we prioritise spending time with families to build trust and understanding of the emotional realities parents are facing.
Consumer expos bring together parents-to-be and new parents, offering insight into parents’ concerns, the support they value, and their overall experiences. This allows our team to listen and adapt, ensuring what we offer is valued and unique.
“When you work with parents, you’re supporting people through a very vulnerable and emotional time,” explained Carla. “Staying connected to their experiences helps ensure the support offered remains relevant and meaningful.”
Carla will be speaking at The Baby Show, sharing her knowledge and giving parents a real feel for what Basking Babies is all about. It’s a chance to show the heart behind the brand, not just the services we offer. In a sector built on trust and relationships, seeing and hearing directly from our founder can feel incredibly reassuring.
She’ll be offering practical advice on baby massage and demonstrating simple techniques parents can try at home - hands-on, practical support that truly makes a difference for parents. This is how a founder strengthens a community and creates meaningful value for our franchise network.
We take pride in how we operate as a network beyond our individual territories. Large consumer events create opportunities for us to collaborate, share ideas and build confidence. At The Baby Show, our franchisees from across the UK support the stand collectively, talking to potential customers while having time to catch up and share advice with each other.
Our franchisee from Brentwood & Billericay Louise King, who will be at The Baby Show for the fourth time, said: “All Basking Babies franchisees are so passionate about what we do and our classes. I think it’s amazing how we can all come together at a show like this and bounce ideas around - it’s a really lovely thing to do.”
When it comes to Basking Babies, we use our understanding of the market to shape our classes, ongoing support, and future opportunities. Attending consumer events gives our franchisees a chance to connect directly with parents, see where there’s interest in new areas, and keep an eye on the latest trends and innovations. It’s all about giving our network the confidence that the business will continue to grow and adapt alongside families, while staying true to our place in the sector.
If you’re thinking about joining a children’s services franchise, we always recommend taking a close look at how the brand connects with parents and supports its community beyond the day-to-day. It’s the clearest way to see what life inside the franchise is really like, and how rewarding it can be.